PPA Originator

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PPA Originator

Join Reel to build the developer network for the renewable energy transition.

Full-time · Copenhagen, DK

In A Nutshell

  • We are building the leading B2B electricity supplier in Europe. We are live in the market and are on a trajectory to drive impact at scale.

  • Electricity accounts for 2/3 of global emissions. Reel is rethinking electricity procurement to accelerate the renewable energy transition and reduce emissions.

  • As a workplace, we value trust, autonomy, and time for focused deep work.

  • You have a high passion for renewable energy and want to put your skills to use in a highly purpose-driven, supportive and collaborative organization.
  • For more info on Reel, see our careers page.

How You Can Contribute

The impact you will make

In your role as Reel’s new PPA Originator, you will work closely with Jon, our CEO, and Anders, our CCO. Your core responsibilities will center around the sourcing and structuring of PPAs directly with renewable energy developers. Applying our transformative PPA approach, you will play a crucial role in realizing more solar and wind projects.

What You Will Work On

  • Refine and innovate on Reel’s contractual PPA framework. All our contracts are meticulously drafted in-house, supported by our legal partners. In this role, you will be deeply involved in this process, contributing significantly to the development and enhancement of our standard PPA contracts.

  • Enhance and refine our in-house PPA pricing models, which are essential for evaluating and determining PPA prices. Focus on incorporating a range of parameters, including tenor, profile, and technology, to ensure our pricing strategy is both competitive and reflective of current market dynamics.

  • Lead Reel’s overall PPA strategy towards renewable energy developers. You will work with us to fundamentally transform how PPAs are done and ensure that our PPAs stand out as the most attractive option available in the market for renewable energy developers.

  • Proactively source, structure and negotiate PPAs to meet the growing demand from our pipeline of corporate customers at all times.

  • Conduct in-depth analyses and critically evaluate potential PPA opportunities, focusing on essential aspects such as commercial terms, project risks, and environmental considerations.

  • Maintain our extensive network of renewable energy developers. This requires a high degree of key account management, and responsibilities include preparing customized content and traveling for in-person meetings to ensure strong, ongoing relationships.

  • Actively expand our network of renewable energy developers in Denmark and key markets in Europe. You will pitch our offering to new renewable energy developers and participate in renewable energy conferences.

  • Collaborate with banks and other PPA stakeholders (e.g. on credit rating and guarantee requirements).

How You Can Thrive In This Role

You are enthusiastic about having a real impact on climate change. Ideally you have some experience in renewables, electricity markets or partnerships, including PPAs (though this is not a requirement). You have a passion for technology and making a difference, and a willingness to grow.

In addition, you will have some (not necessarily all) of the following traits:

  • Extensive experience in the renewable energy space, with previous exposure to PPA transactions.

  • Experience with commercial and business development work.

  • Excellent structuring skills with a strong eye for details.

  • Experience working (or at least a strong interest) in complex financial and legal structures.

  • Outgoing personality with ability to steer high-impact stakeholders.

  • Entrepreneurial personality with a passion for technology.

At Reel, we offer you an organization that cares as much for its people as for the climate. We are committed to fostering an inclusive workplace where we believe that your personal growth and well-being is imperative. Diversity is celebrated, and we believe that all of our employees' unique perspectives and experiences drive innovation, creativity, and the success of our business. 

Compensation & Benefits


  • Attractive base salary.
  • Generous warrant program.
  • 5 + 1 weeks of paid holidays.


  • Parental leave.
  • 25,000 DKK budget to choose your own IT equipment.
  • Beautiful office close to the water in Christianshavn.
  • Employer-supported lunch when working from the office.
  • Flexible to work from home or elsewhere.
  • Monthly social events & bi-yearly off-sites.
  • We sponsor VISAs for non-EU residents.


We are very excited hearing from you. You can find more information about the interview process on our career page.

You don't feel like you fulfill all the criteria?

We know that 'perfect' candidates do not exist. The only thing you need to ensure is that the problem we are solving at Reel is one you cannot wait to get out of bed for on Monday morning.

We encourage all candidates, regardless of age, gender, sexual orientation, ethnicity, religious beliefs, etc. to apply.