Work at Reel

Join Reel to help transition society to 100% renewable energy and fight climate change

About Reel

Reel is creating a new way of buying electricity to accelerate the renewable energy transition. We are on a mission to empower companies to make a positive climate difference through the electricity they buy and consume. Reel enables all companies to enter a new type of electricity contract (Power Purchase Agreement, PPA) that reduces CO₂ emissions by adding new green electricity to the grid.

Our vision is a world running 100 % on renewables. We want to create significant climate impact and help companies reduce emissions while decarbonizing our electricity grid with renewable energy.

We are backed by first-class venture and sustainability-focused investors, senior industry executives, and successful founders. We have received numerous awards, including Startup of the Year at the Technical University of Denmark, and been financed by Innovation Fund Denmark and the EU. We are based in Copenhagen, Denmark.

Why it matters

  • ⚡️ Electricity is the most important sector to prevent climate disaster: Electricity generation is the main source of carbon emissions. We need to decarbonize electricity fast!
  • 🏭 Industry is key: How companies buy electricity is of vital importance for the climate. Reel’s solution mitigates climate change while being commercially attractive for companies. It’s a no-brainer!
  • Current system is broken: No truly green electricity procurement solution is available for 99 % of all companies. Instead, they are limited to buying conventional “green” electricity that comes at a premium and does not reduce CO₂ emissions.

Why you should consider joining

  1. Timing and support: This is an exciting time at Reel. We have recently closed our pre-seed investment round and we are supported by some incredible investors and advisors. There is an urgent need to accelerate the renewable energy transition. Join now and contribute to this change, and work with some inspiring people and partners in the process.
  2. Professional development: Our team comes from backgrounds as diverse as consulting, finance, environmental engineering, tech and energy markets. You will learn a ton while working here and set yourself up for success in your future career. We offer sparring and feedback constantly to help you grow as a person, and as a professional.
  3. Impact: We cannot think of anything more meaningful than working to help solve climate change. Can you?

What we value

  • Climate first: We are uncompromising in our approach to positive climate impact and we strongly believe that building an exceptional business goes hand-in-hand with solving climate change.
  • Feedback: No one is perfect and everyone makes mistakes. We share both verbal and written feedback to help each other grow.
  • Diversity and inclusion: We value people from all walks of life. Diverse and inclusive organizations not only perform better, they are also more pleasant places to work.

How we work

At Reel, creating a creative, safe, and inclusive environment is front and centre. We want to make sure that everyone has the independence and support to do high-quality work and feel great in the process. We believe in a focused, reflective workspace where employees are trusted to make independent decisions. We invest in each other by sharing constructive feedback.

You’ll experience busy periods at Reel, but busy isn't the default. Careful, deliberate work is. We aim to create a workspace that our team members want to remain part of for years. We give our team the time to do the things they care about outside of work - whether that's running, rocking, or relaxing with friends and family.

Meet the team

Maria Flora

Operations Lead and Sustainability Strategy


Senior Software Engineer


Data Scientist - Student




Head of Electricity Operations


Sustainability Marketing and Content- Student




Senior Software Engineer


Business Analyst - Student




  1. Warrant programme
  2. Generous budget to choose your own hardware
  3. 6 weeks of paid holiday
  4. Lunch when working from the office
  5. Office in the center of Copenhagen
  6. Monthly social events
  7. Bi-yearly offsites